Comprehensive digital marketing campaign that tripled online leads and achieved 200% ROI for a healthcare client.
The Challenge
A healthcare organization needed to increase patient acquisition and improve brand awareness in a competitive market. Their existing marketing efforts were fragmented and lacked clear strategy, resulting in low lead generation and poor ROI.
Our Solution
We developed and executed a comprehensive multi-channel digital marketing strategy that integrated:
- Targeted Google Ads campaigns for high-intent searches
- Facebook and Instagram advertising for brand awareness
- Content marketing with SEO-optimized articles and resources
- Email marketing automation through HubSpot
- Social media management and community engagement
- Conversion rate optimization for landing pages
Results
The integrated campaign delivered outstanding results:
- 3x increase in online leads through targeted advertising and content marketing
- 200% ROI with efficient ad spend and improved conversion rates
- 50K+ impressions across all marketing channels
- Improved brand awareness and trust in the market
- Higher quality leads through better targeting and messaging
Key Technologies
Leveraged Google Ads for search advertising, Facebook Ads for social media campaigns, Google Analytics for tracking and insights, and HubSpot CRM for lead management and automation.
