Complete redesign of an e-commerce platform resulting in 3x conversion rate improvement and 60% faster load times.
The Challenge
A retail company's e-commerce platform was struggling with slow load times, poor mobile experience, and low conversion rates. The outdated technology stack couldn't handle increased traffic, and the user experience was driving customers away.
Our Solution
We completely redesigned and rebuilt the platform using Next.js for optimal performance and SEO. The new platform featured:
- Server-side rendering for faster initial page loads
- Optimized images and lazy loading for better performance
- Mobile-first responsive design
- Streamlined checkout process with Stripe integration
- Advanced product filtering and search capabilities
- Personalized product recommendations
Results
The redesigned platform delivered exceptional results:
- 3x conversion rate improvement through better UX and faster checkout
- 60% faster load times resulting in improved Core Web Vitals scores
- 50% increase in mobile traffic thanks to mobile-first design
- Improved SEO rankings led to more organic traffic
- Enhanced user experience increased average order value
Key Technologies
Built with Next.js and TypeScript for type safety, styled with Tailwind CSS, deployed on Vercel for optimal performance, and integrated Stripe for secure payment processing.
