Modern CRM platform that increased sales productivity by 45% and improved customer retention rates for a technology services company.
The Challenge
A technology services company needed a modern CRM solution to manage their growing customer base and sales pipeline. Their existing tools were disconnected, leading to missed opportunities and poor customer relationships.
Our Solution
We developed a comprehensive CRM platform tailored for technology services companies, featuring:
- Unified customer database with 360-degree view
- Sales pipeline management with automated workflows
- Email and communication tracking
- Task and activity management
- Reporting and analytics dashboards
- Mobile app for field sales teams
Results
The CRM platform delivered significant business improvements:
- 45% increase in sales productivity through better organization and automation
- 30% improvement in customer retention through better relationship management
- 2.5x deal closure rate through improved pipeline management
- Better visibility into sales performance and forecasting
- Improved collaboration between sales and support teams
Key Technologies
Built with Vue.js for the frontend, Python for the backend API, PostgreSQL for data storage, Redis for caching, and AWS Lambda for serverless functions.
